Frequently Asked Questions

Marketing Blueprint

If your brand messaging is on point and you already have buyer personas and a marketing strategy, that’s great! It will make the process even smoother. We’ll incorporate what you have and adapt your Blueprint as needed.

However, we won’t skip the Blueprint, because it’s a critical step in the process. While you know about your business, we need to make sure we get to know it as well, so we can market you effectively. It’s also a great opportunity to test out your fractional CMO and make sure they’re the right fit for your needs.

Skepticism is reasonable: You’ve probably encountered some sort of “blueprint” or “roadmap” before. Maybe it wasn’t all you were expecting. Maybe it was an automated SEO report or a generic list of recommendations that didn’t provide specifics, or any real value.

Our Blueprint isn’t just a proposal. Rather than pitching you services, it will demonstrate exactly which marketing actions will help your business, and how. Your fractional CMO will be working with you and providing deliverables that you’ll benefit from, even if you don’t choose to hire us for a website rebuild or managed campaigns.

Most importantly, our Blueprint is not generic. While we adhere to inbound marketing best practices, the strategy and planning we provide in the Blueprint will be unique to your business because it will be created through research and consultation.

Once your strategy is well defined in your Marketing Blueprint, your fractional CMO can help you turn the plan into action. The two key focus areas will be rebuilding (or improving) your website and creating and launching your marketing campaigns.

You can hire your fractional CMO on a per project basis or on a monthly retainer basis. They will customize the solution based on the level of engagement that works best for you.

If you want to discuss your specific situation and share what you’d like to gain from the partnership, schedule a non-sales call.


Absolutely! A website plan is included in your Marketing Blueprint which details all the pages your fractional CMO suggests for your site. For the site build itself, your CMO can either act in an advisory role (creating wireframes for each page), or they can work with the Pronto Marketing website team to handle the copywriting, design, and development. The price will vary depending on the size, complexity, and level of engagement you require.

We don’t want to waste your money by directing visitors to a site that isn’t able to effectively capture leads. As part of the Marketing Blueprint, your fractional CMO will assess your current website: Is it consistently capturing leads? Does it demonstrate your differentiation in the market? Does it offer an organized and appealing experience for the user? How is its search performance?

If it checks all the boxes, we may not need to rebuild it. If we do, you’ll have ample opportunity to direct its design and make it a reflection of your brand and your personal tastes. The most important thing is that your website is working well before we launch your marketing campaigns.

Account & Billing