Frequently Asked Questions
Our network of fractional CMOs are American, French, and Australian expats who are based out of Thailand. The lower cost of living in Thailand allows us to provide services at competitive rates.
No, prices vary slightly depending on the experience level of the fractional CMO. We’ll make sure to get you connected to a fractional CMO that’s within your budget and well-suited to help your business.
Yes, we do. The tiers listed in the pricing table represent the most common scenarios based on our experience. Once you get on a call with an fCMO, you can work together to define the engagement level that best sets you up for success.
No, you may hire a fractional CMO as a leader, coach, or advisor. However, the most common path is to start at the fCMO leader level and reduce the engagement level over time. This is because building the marketing foundation is the most time consuming part of the process. The goal of your fractional CMO is to build a self-sufficient team from within your organization. After about 6-12 months, once the appropriate team members are hired and trained, your fractional CMO will take a step back and act as a coach until the team is confident on their own. Then your fCMO will remain accessible as an advisor for as long as you need them.
Yes, we offer a 30 day money-back guarantee. If you and your fCMO agree to a partnership and you later discover it’s not a good fit, you’ll get 100% of your first month’s payment back. It’s seriously zero risk.
No, we start with just a 30-day commitment as you develop your relationship with your fCMO. Once you determine you’re a good fit for one another, your fCMO will require a 90-day rolling commitment to align with your 90-day marketing campaigns.
In order for your fCMO to build and lead an effective marketing team, they will need support from your HR team. For instance, your fCMO will rely on HR to publish job postings, conduct phone screenings, and check references. Your fCMO will interview candidates and assess their marketing acumen, but they will rely on others within your organization to assess culture fit.
No, we are not a marketing agency. In fact, we’re about as far as you can get from an agency. We believe that most small and mid-sized businesses need an internal marketing team (even if it’s small) in order to compete in this competitive environment. Our mission is to help you develop your internal marketing team to set your business up for long-term success. Building a team yourself can be daunting, and it can be costly if you hire the wrong marketing leader. When you partner with a fractional CMO, they will build the team, lead the team, and develop the systems to take the weight off your shoulders. And as the team proves itself, your fractional CMO will migrate into a more consultative role, staying by your side and providing advice for as long as you need them.