Marketing ROI Calculator

Find out where you stand today and what you'll need to reach your goals.

Where you stand today

How many clients do you currently serve?

How many leads did you capture over the past 12 months?

Of those leads, how many new clients did you close?

How many clients cancelled over the past 12 months?

What’s the average length of time that a client stays with you? (months)

What’s the average monthly recurring revenue (MRR) per active client? ($)

What is your net profit margin? (%)

Your growth goals

How much would you like to grow over the next 12 months? (%)

Current numbers

Based on the numbers you achieved over the last 12 months.

Annual growth rate (%)

(new clients acquired - cancelled clients) ÷ (active clients - new clients - cancelled clients)

Sales close rate (%)

new clients acquired ÷ leads captured

Client churn (%)

cancelled clients ÷ (active clients - new clients - cancelled clients)

Annual revenue ($)

MRR per client x active clients x 12 months

Annual profit ($)

annual revenue x profit margin

Client lifetime revenue ($)

MRR per client x months as client

Client lifetime value ($)

MRR per client x months as client x profit margin

Value of each lead you capture ($)

client lifetime value x sales close rate

Growth goals

Based on where you stand currently and your target growth rate.

# clients you're targeting

active clients x (1+target growth rate)

# new clients you'll need to acquire to reach your goal

target clients - existing clients - clients expected to cancel

# leads you'll need to capture to reach your goal

clients to acquire ÷ sales close rate

Value of these leads to your business ($)

leads to acquire x value of each lead

Your marketing budget

Based on your target growth rate, client lifetime value, and marketing ROI estimate.

What ROI do you expect on your marketing spend?

100% ROI means that every $1.00 spent on marketing returns $2.00 in profit.

Annual budget ($)

lead value ÷ (1+target marketing ROI)

Quarterly budget ($)

annual budget ÷ 4

Monthly budget ($)

annual budget ÷ 12

Want a copy of this report?

We'll email your results and give you access to a spreadsheet you can edit on your own.

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