Marketing ROI Calculator

Find out where you stand today and what you'll need to reach your goals.

Tool - Marketing ROI Calculator MRR (v2.0)

Business Details

How many clients do you actively serve today?

What’s the average monthly recurring revenue (MRR) per active client? ($)

What’s the average length of time that a client stays with you? (months)

How many clients cancelled over the past 12 months?

What is your net profit margin? (%)

Annual revenue ($)

MRR per client x active clients x 12 months

Annual profit ($)

annual revenue x profit margin

Marketing Investment

How much do you spend on marketing per month across the following categories?

Marketing Team ($)

Content Creation ($)

Search Engine Optimization (SEO) ($)

Advertising ($)

Website ($)

Referral Incentives ($)

Telemarketing ($)

Direct Mail ($)

Other Marketing ($)

Monthly Total ($)

average monthly marketing spend

Annual Total ($)

monthly marketing spend x 12

Revenue Allocated to Marketing (%)

annual marketing spend ÷ annual revenue

Marketing Results

How many qualified leads do you typically capture each month?

What is your sales close rate? (%)

Clients won (monthly)

leads captured x sales close rate

Clients won (annually)

clients won monthly x 12

Marketing ROI

Cost Per Lead ($)

marketing spend ÷ number of leads captured

Value Per Lead ($)

client lifetime profit ÷ sales close rate

Profit Per Lead ($)

client lifetime profit ÷ sales close rate

Marketing ROI (%)

(client lifetime profit earned - marketing spend) ÷ marketing spend

Marketing Return for $1.00 Spent ($)

client lifetime profit earned ÷ marketing spend

Year End Summary

New Clients

clients won per year

Lost Clients

clients lost per year

Client Net Change

new clients - lost clients

Annual Growth Rate (%)

client net change ÷ total clients at period start

Churn Rate (%)

cancelled clients ÷ total clients at period start

Client Lifetime Value ($)

MRR per client x months as a client

Client Lifetime Profit ($)

client lifetime value x profit margin (%)

Client Lifetime Profit Earned ($)

client net change x client lifetime profit

New Annual Revenue ($)

annual revenue x (1+growth rate)

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Marketing ROI Calculator

Business Details

Marketing Investment

Marketing Results

Marketing ROI

Year End Summary

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