Your 90-day marketing transformation
Achieve reliable growth for your mid-sized business without wasting time and money.
No placement fee • No obligation to hire • 100% risk-free
Top Marketing Strategists 2023
No long-term contracts and 100% refund if not satisfied
Marketing requires strategy and expertise — can you really afford to go it alone?
If you’re leading a business today, you’re likely frustrated by marketing. Gone are the days when a modest ad budget would drive in leads. Now, you can put energy and money into campaigns that seem to just get lost in the noise. They don’t deliver results, and you don’t know why.
We know why.
Your message won’t reach your ideal audience if you don’t have clear areas of differentiation and a well-defined strategy for targeting them. Instead, you’re just left fighting against your competitors by trying to undercut them or one-up them.
You can launch campaigns and send emails, but without processes to connect them and monitor the results, you’re shooting blind. Ad hoc marketing campaigns only really succeed through luck.
Business leaders like to wear multiple hats, but keeping up with changing marketing trends and technologies takes a huge amount of time. If you don’t have the know-how and expertise to provide guidance to your internal marketers, your marketing is essentially leaderless.
So is it all bad news? Not at all!
You can overcome these challenges, and it takes just 90 days. It’s a transformation – the transformation from marketing as a necessary evil, to marketing becoming your primary driver of business growth.
Adding an fCMO to your team will allow you to bring in an expert marketing leader without needing to expand your executive headcount. They add strategic and technical marketing skills to your business, working with you to craft your messaging and target your ideal customers. And they’ll begin building your internal marketing team, helping it become self-sufficient, and eventually replacing themselves with your own in-house marketing leader.
It’s time to make your marketing transformation.
The 90-day transformation: How it works
The goal of the 90-day transformation is to establish a solid foundation for your marketing. It’s the ideal length of time for developing an in-house marketing system, with the appropriate people, tools, and processes in place. Each month has its own milestones and deliverables.
Month 1
Gathering Insights
Month one is for gathering insights about your business, customers, competitors, and market. Your fCMO interviews you and other stakeholders in your organization. They also perform competitor and market research on their own and by leveraging their network of marketing experts.
Month 2
Blueprint Stage
Month two is the blueprint stage: Your fCMO combines their interviews and research into your foundational marketing collateral. These are customized for your business and define your messaging. They are essential for strategic and tactical campaign planning. Included:
- Buyer personas
- SWOT analysis
- Identified differentiations
- Style preferences
- Buyer's journey map
- SEO analysis
- Website sitemap proposal
- Customer narrative/brand script
- PitchScript (PASTOR framework)
Month 3
Implementation
In month three, implementation begins. This is when planning meets execution. First, the low-hanging fruit — gaps in your marketing that can be easily filled or opportunities that can be immediately pursued. Your fCMO sets up your marketing team structure, defines roles, and establishes SOPs and best practices for marketing data collection and analysis.
A Fractional CMO is the fastest way to grow your business
The marketing investment that gets less expensive over time.
With the Growth Connect model, your fCMO’s role tapers off as you add team members and develop your own in-house competencies.
Your fCMO’s engagement level moves through phases — from team leader to coach to advisor, finally being replaced by your own in-house marketing executive.*
*You’re welcome to join at Phase 2 or 3 if you already have a successful marketing team and are looking for iteration rather than transformation.
90-day marketing transformation benefits and outcomes
Instantly add marketing expertise and leadership to your team
Build a distinct brand and craft a unique message
Free yourself to focus on your own strengths and aspirations
Develop short-, mid-, and long-term growth goals based on data and analysis
Avoid the expenses and delays of hiring bad-fit full-time employees
Create a repeatable marketing system for stable growth
Understand exactly who your customers and competitors are
Begin establishing your own in-house marketing team
Bonus: Case Study
Your 90-day transformation will also include your first piece of actionable marketing collateral: an in-depth case highlighting one of your customers. It will be professionally written and based on your fCMO’s research and interviews with your customers and other stakeholders. This case study can be implemented in your sales process and used to demonstrate your expertise.
As our fCMO, Sofiane helped us first better understand the market we were entering. He then helped us develop the branding, the strategic marketing plan, and a website custom-designed to serve as our main lead acquisition platform online, as we were launching a brand new Internet Service Provider in Nevada
Jonathan Young
Founder & CEO, DTS FIBER
Scott will take you through foundational work so that you can better understand the clients your company is pursuing. That foundational work is incredibly important and valuable.
Mark Friedman
Managing Director, Baan Thai
Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.
Joshua Davis
Business Development Guru, a COUPLE of GURUS
Meet the fCMOs
Scott Pressimone
- Fully Booked
Strategist, entrepreneur, avid learner, father of young ones, and founding member of Growth Connect.
Ravin Nair
- Available
Strategist with 5+ years of experience leading marketing for organizations, and a dabbler in all things else - from languages to music to martial arts.
Sofiane Morouche
- Fully Booked
More than 15 years of experience in marketing strategy and digital transformation, with a strong focus on e-commerce.
Drop of a hat guarantee
Business leaders need to wear a lot of hats. It’s exciting, but also stressful. We guarantee that within the first 30 days of working with your fractional CMO, you’ll know your marketing is in good hands. It’ll be one less hat you have to wear. And if you don’t feel this weight off your shoulders, we’ll give you your money back.
Tremendous upside and zero risk!
Ready to begin the transformation?
The solution is close at hand. If you are ready to really grow your business, let’s talk.