Fractional CMO services

Experience a better kind of marketing

The three key ingredients for growing your business

Why it matters

Most businesses lack a growth strategy. They run campaigns without understanding their own differentiation, identifying their ideal customers, or analyzing the competition. And so, the campaigns fail to connect.

How to make it work

Your fCMO immerses themselves in your business and uses proven methodologies to develop your strategy. They use your new strategy to create campaigns that resonate with your ideal customers. This is the fastest and most effective way to generate leads.

Why it matters

If you only know how to react to the market, you won’t succeed. You can’t attract quality leads by trying to chase trends, undercut rivals, or distract people with outbound ad campaigns. You can hire an agency, but they won’t really understand your business or your customers.

How to make it work

Your fCMO builds your in-house competency. They identify the people, tools, and processes to make your marketing effective. They’ll pick the right CRM and marketing software and create a repeatable 90-day system so you can learn, iterate, and not simply react.

Why it matters

Business leaders often make marketing one of their many responsibilities. They wear too many hats, so they never develop marketing strategy or capabilities. But marketing isn’t something you can do on the side anymore — it’s specialized and constantly evolving. It requires continuous iteration by an expert who’s accountable to your business.

How to make it work

An fCMO gives you cost-effective and low-risk access to that expertise and leadership. They take ownership of your marketing and help you not only develop a marketing system that grows your business but also puts the right people in place to keep it working.

Start with a strategic marketing plan.

We use a proven system to identify your competitive advantages and create brand messaging that inspires your ideal clients to take action.

Which program is right for you?

Proven methodologies create a foundation for your in-house marketing capabilities, setting you up for long-term, stable success.

$3,000

/mo

x3 monthly payments

Marketing Blueprint

6-week program

You are already headed in the right direction but want a fully customized, executable strategy for your marketing team or vendors.

$5,000

One-time payment

Marketing Transformation

Marketing Blueprint

Overview

Duration

90 days

6 weeks

Time commitment

Medium

Our objective is to absorb as much about your company as we can. Doing so will allow us to take weight off your shoulders. However, in order for us to absorb the information, we do need a reasonable time commitment from you, especially at the start of the engagement. We’d estimate about 3-5 hours per week.

High

We will be accomplishing a lot in a very short period of time. In order to hit our deadline, you’ll need to be able to commit to completing multiple assignments between our scheduled meetings. This could involve pulling data, meeting with the sales team, and finding necessary documentation.

Information Gathering

Marketing activity review

Sales collateral review

Website analysis

SEO analysis

Competitor analysis

Sales call recordings analysis

Team leader interviews

Client interviews

Marketing vendor interviews

Marketing Plan

SWOT analysis

Buyer personas

Buyer’s journey map

Customer narrative

Pitch script

Website strategy

Campaign strategy

Marketing gap analysis

Report of findings

Final marketing blueprint deliverable in PDF form.

Marketing Leadership

Marketing budget

90-day marketing plan

Marketing dashboard

Team structure

Job descriptions

Candidate interviews

Marketing vendor interviews

Training programs

Marketing systems

Marketing Transformation

Overview

Duration

90 days

Time commitment

Medium

Our objective is to absorb as much about your company as we can. Doing so will allow us to take weight off your shoulders. However, in order for us to absorb the information, we do need a reasonable time commitment from you, especially at the start of the engagement. We’d estimate about 3-5 hours per week.

Information Gathering

Marketing activity review

Sales collateral review

Website analysis

SEO analysis

Competitor analysis

Sales call recordings analysis

Team leader interviews

Client interviews

Marketing vendor interviews

Marketing Plan

SWOT analysis

Buyer personas

Buyer’s journey map

Customer narrative

Pitch script

Website strategy

Campaign strategy

Marketing gap analysis

Report of findings

Final marketing blueprint deliverable in PDF form.

Marketing Leadership

Marketing budget

90-day marketing plan

Marketing dashboard

Team structure

Job descriptions

Candidate interviews

Marketing vendor interviews

Training programs

Marketing systems

Marketing Blueprint

Overview

Duration

6 weeks

Time commitment

High

We will be accomplishing a lot in a very short period of time. In order to hit our deadline, you’ll need to be able to commit to completing multiple assignments between our scheduled meetings. This could involve pulling data, meeting with the sales team, and finding necessary documentation.

Information Gathering

Marketing activity review

Sales collateral review

Website analysis

SEO analysis

Competitor analysis

Sales call recordings analysis

Team leader interviews

Client interviews

Marketing vendor interviews

Marketing Plan

SWOT analysis

Buyer personas

Buyer’s journey map

Customer narrative

Pitch script

Website strategy

Campaign strategy

Marketing gap analysis

Report of findings

Final marketing blueprint deliverable in PDF form.

Marketing Leadership

Marketing budget

90-day marketing plan

Marketing dashboard

Team structure

Job descriptions

Candidate interviews

Marketing vendor interviews

Training programs

Marketing systems

Implement your strategy with a marketing leader on your team.

Gain cost-effective access to marketing expertise and build a repeatable system that grows your business. You can start with a fully accountable fCMO or choose the level of leadership you require.

Your fCMO takes ownership of your marketing to ensure results. They perform foundational analysis, strategy planning, and team building, and they develop your first campaigns. Engagement is typically 2 days per week.

Your Marketing Coach provides strategic direction and training to your marketing team members. Their goal is to ensure your inbound marketing is a repeatable success. Engagement is typically 1 day per week for as long as required.

Your Marketing Advisor is in the background, providing feedback and advice so everyone in your company stays headed in the right direction. They are there to bounce ideas off and problem-solve. Engagements typically include weekly, bi-weekly, or monthly calls.

The challenge for any marketing team is finding the right people. Your fCMO will handle this as well – like having your own hiring manager. They’ll define the roles and responsibilities for your new in-house marketing team then work with your HR department or a recruiter to fill them.

Not only will I oversee your internal marketing team, but I'll also select vendors to suppliment the team in areas that don't require a full-time hire. I will interview potential vendors, evaluating them for quality, and ensure they are a good fit for the organization.

Hear from our clients

We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.

Jamie Lustfield

Account Manager, A Couple of Gurus

Scott will take you through foundational work so that you can better understand the clients your company is pursuing. That foundational work is incredibly important and valuable.

Mark Friedman

Managing Director, Baan Thai

Working with our fractional CMO got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.

Jason Buckley

CEO, Jasco Technology

Our proven 3-phase process for sustainable growth

The only marketing solution that gets less expensive over time.

Phase one

Your marketing strategy

Through research and a series of 1:1 calls, your fCMO learns all about your business. They work with you to define your areas of differentiation and highlight your strengths.

They create customized brand messaging and find the best ways to get that message to your target audience. Your business begins building a body of marketing content that empowers your sales team to close more deals.
bg-process-01-marketing-strategy-r1

Phase two

Your marketing capabilities

With your strategy defined, your fCMO uses this phase to make sure you have the right people, tools, and processes for executing that strategy and monitoring the results.

This includes everything from having the right CRM to making sure the right people are in the right roles. The lessons learned from each campaign are fed back into the system to constantly improve and consistently grow your business.
bg-process-02-marketing-systems

Phase three

Ongoing marketing guidance

With your system up and running, your fCMO adapts their engagement level as needed, staying on as marketing lead or transitioning to a coach or advisor role.

The ultimate goal of your fCMO is to replace themselves with your own internal marketing leader. This is a sign of your growing in-house competency, and that your marketing system will keep working after your fCMO is gone.

Are we a good fit for your business?

Book your 15-minute discovery call to find out.

Drop of a hat guarantee

Business leaders need to wear a lot of hats. It’s exciting, but also stressful. We guarantee that within the first 30 days of working with your fractional CMO, you’ll know your marketing is in good hands. It’ll be one less hat you have to wear. And if you don’t feel this weight off your shoulders, we’ll give you your money back.

Tremendous upside and zero risk!

Frequently Asked Questions

Our network of fractional CMOs are American, French, and Australian expats who are based out of Thailand. The lower cost of living in Thailand allows us to provide services at competitive rates.

No, prices vary slightly depending on the experience level of the fractional CMO. We’ll make sure to get you connected to a fractional CMO that’s within your budget and well-suited to help your business.

Yes, we do. The tiers listed in the pricing table represent the most common scenarios based on our experience. Once you get on a call with an fCMO, you can work together to define the engagement level that best sets you up for success.

No, you may hire a fractional CMO as a leader, coach, or advisor. However, the most common path is to start at the fCMO leader level and reduce the engagement level over time. This is because building the marketing foundation is the most time consuming part of the process. The goal of your fractional CMO is to build a self-sufficient team from within your organization. After about 6-12 months, once the appropriate team members are hired and trained, your fractional CMO will take a step back and act as a coach until the team is confident on their own. Then your fCMO will remain accessible as an advisor for as long as you need them.

Yes, we offer a 30 day money-back guarantee. If you and your fCMO agree to a partnership and you later discover it’s not a good fit, you’ll get 100% of your first month’s payment back. It’s seriously zero risk.

Monthly. The first month’s invoice must be paid before work can begin.

No, we start with just a 30-day commitment as you develop your relationship with your fCMO. Once you determine you’re a good fit for one another, your fCMO will require a 90-day rolling commitment to align with your 90-day marketing campaigns.

In order for your fCMO to build and lead an effective marketing team, they will need support from your HR team. For instance, your fCMO will rely on HR to publish job postings, conduct phone screenings, and check references. Your fCMO will interview candidates and assess their marketing acumen, but they will rely on others within your organization to assess culture fit.

No, we are not a marketing agency. In fact, we’re about as far as you can get from an agency. We believe that most small and mid-sized businesses need an internal marketing team (even if it’s small) in order to compete in this competitive environment. Our mission is to help you develop your internal marketing team to set your business up for long-term success. Building a team yourself can be daunting, and it can be costly if you hire the wrong marketing leader. When you partner with a fractional CMO, they will build the team, lead the team, and develop the systems to take the weight off your shoulders. And as the team proves itself, your fractional CMO will migrate into a more consultative role, staying by your side and providing advice for as long as you need them.

Partner with a marketing leader who is focused on growing your business

I’ll work with you every step of the way, learning about your business and helping you define your goals. I provide guidance and strategy and work alongside your team to turn the plan into action.