Onboarding and discovery
Through a series of 1:1 calls, your fractional CMO will learn about your business and work with you to define your areas of differentiation.
Define your ideal customer
Rather than trying to target a broad audience, your fractional CMO will work with you to get very specific about the customers you can help the most. By having a specific audience in mind, you’ll be able to speak to their pains.
Develop your brand messaging
With your ideal customer in mind, your fractional CMO will develop a Customer Narrative that tells the story of how they can benefit from your offering. This will allow us to create persuasive copy with you positioned as their guide.
Specify your brand identity
Your fractional CMO will use questionnaires and mood boards to identify the images, design elements, and words that best reflect your brand. You’ll be able to specify what you like, and what to avoid.
Create your website plan
With a deep understanding of your business, target audience, and competition, your fractional CMO will propose a plan for your new website. This plan will include a sitemap, target keywords and content recommendations.
END OF PHASE 1
At the end of this 5-week Marketing Blueprint process, you’ll have a fully developed marketing plan. Next, we’ll put your plan into action and begin building your website.
Using your new sitemap and messaging, you and your fractional CMO will work together to outline the language for each of your site’s pages. Then, your CMO will hire professional copywriters to create the copy using their knowledge of your business and market.
You’ll have a basic visual representation of your new site’s design. You’ll be asked to approve layouts, fonts, colors, images until they are just the way you want them.
This looks and behaves like a live website. With your marketing strategist, you’ll review the functions and other user experience.
Developers will get to work building the back-end architecture. They will build your site on WordPress, using the Elementor page builder so it can be updated easily.
We get your new site live and closely monitor it for performance and stability. Your pages are optimized by our SEO specialists.
END OF PHASE 2
At the end of the 8-12 week rebuild process, you’ll have a website that appeals to your target customers and leads them to conversion. Next we’ll develop and launch your new marketing campaigns.
Inbound Strategy & Coaching
You and your fractional CMO will identify a subset of your target audience with high conversion potential. You’ll plan the ideal content (blog posts, Ebooks, webinars, etc) and outreach channels.
Your fractional CMO will train your team how to develop content that appeals to your target audience and inspires them to take action. The content itself should be based on the questions that your prospects and clients ask most often.
If you don’t have in-house SEO specialists, your fractional CMO will provide guidance and refer you to an appropriate vendor. This extra step will ensure your content provides value to your audience and has the highest chance of showing up in search results.
Your fractional CMO will help you market the campaign via the channels identified during your Marketing Blueprint. This may include on your site, to your email list, and on social platforms.
At the end of each quarterly campaign, you and your fractional CMO will discuss what went well and what can be improved. These lessons can be applied to future campaigns, ensuring the iterative process benefits your growth.
Quarterly campaign cycles
We'll build a marketing machine that grows with you.
Through the course of these 90-day campaigns, you are building a body of marketing content that empowers your sales team to close more deals. The lessons learned from each review are fed back into the machine to constantly improve and constantly grow your business.