State of SMB Marketing Team Structures

Take the Marketing Team Survey

Self-assess your organization’s marketing and discover how the best marketing teams are structured.

How the survey will help you better understand your marketing

Marketing has always been a challenge for SMBs. Creating an effective marketing strategy means knowing: What’s the most effective marketing team structure? How important are leadership roles? What's a realistic investment to see results? And so many more questions.

This survey is intended to gather the answers from business leaders and marketers like you, and then share all the insights with everyone who participates.

The survey takes approximately 2 minutes.

Receive your copy of the SMB Marketing Team Structure Report

Spending a few minutes to complete the survey means you will receive a PDF of the report once the insights have been collected.

This is completely free of charge, and your answers are used only to identify trends in the data.

Some already-established insights:

Half of SMBs have no documented marketing strategy.

Half of small-business owners handle marketing entirely on their own.

Two-thirds of SMBs spend less than 5% of their budget on marketing.

The averaged marketing spend for businesses in 2023 was 10.9% of revenues and 12.3% of overall expenditures.