It’s a well-known issue that small businesses can waste a lot of time communicating with people they hope are leads, but who in fact are not suitable potential customers. For a range of reasons, these people are never going to buy the products or services on offer.

Studies by organizations like Forbes and the American Marketing Association have found that the average consumer sees between 5,000 and 10,000 brand messages per day...

Studies by organizations like Forbes and the American Marketing Association have found that the average consumer sees between 5,000 and 10,000 brand messages per day...

To be effective and efficient in any endeavor, you need to properly prepare your tools; otherwise, you’ll waste time and effort and end up with an incomplete or botched job.

One of the most common questions we get asked by clients is, “What’s the most effective marketing technique that’ll get me leads?”