Jasco Technology were shifting from the break/fix IT support model to higher-value managed IT services, and needed to adapt their messaging accordingly to reach the new audience. They wanted to increase community engagement and secure steady growth, but their website was not up to the challenge of meeting these goals.
We assigned a dedicated strategist to help develop messaging that communicates their new service model and the benefits of managed services over break/fix. This was achieved with a blog series and outbound email campaigns to educate current clients and mailing list members. We built SEO-optimized landing pages targeting specific industries and created other blog and social media content to boost engagement.
The content on Jasco’s website now targets their ideal prospects and reflects their updated services. In their blog, social media, and email campaigns, they have an effective platform for communicating with existing clients and prospects alike, encouraging growth.
Services we provided
Email Campaigns The client and their Growth Connect Manager plan the client’s email outreach promoting their content and nurturing their audience and leads.
Web Development The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
Lead Magnets Guides, eBooks, and other high-value but free content that appeals to the target audience and persuades them to share their contact information.
Customer Narrative We work with the client to clarify their brand voice and make their website and marketing materials appealing to their ideal prospects.
Pitch Script We write targeted pitches based on the Ray Edwards framework that are used for the client’s website, email campaigns, and other marketing materials.
Blog Articles The blog is a center for the information the client’s customers are looking for, educating them and leading them to the clients’ sales funnel.
Marketing Strategy Direct communication with a dedicated Growth Manager, a marketing expert who is backed by a team of writers, designers, and developers. They research the business and plan unique campaigns.