Problem
Despite ample expertise and authority in their field and no shortage of satisfied clients, Leverage IT lacked an effective method for generating leads. They struggled to differentiate their messaging, resulting in a generic website. Their service pages failed to connect with readers, did not target keywords or buyer personas, and did not offer clear, appealing paths to conversion.
The Solution
After defining Leverage IT’s unique identity, services, and target audience in a Marketing Blueprint, we used this knowledge to optimize their website. We created SEO industry pages and new versions of their core service pages with clear CTAs directed at their target audience. Custom blogs and pillar pages on focus topics were used to connect with readers, and a custom eBook and online surveys were created to capture new leads.
The Results
Now in their third year with our dedicated strategist, Leverage IT’s website clearly communicates their wide array of branded services and industry-specific expertise. User-friendly website design and targeted content attract prospects and present clear paths to conversion that result in new leads.
Services we provided
Email Campaigns
The client and their Growth Connect Manager plan the client’s email outreach promoting their content and nurturing their audience and leads.
Lead Magnets
Guides, eBooks, and other high-value but free content that appeals to the target audience and persuades them to share their contact information.
Blog Articles
The blog is a center for the information the client’s customers are looking for, educating them and leading them to the clients’ sales funnel.
Web Development
The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design
Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting
Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
Marketing Strategy
Direct communication with a dedicated Growth Manager, a marketing expert who is backed by a team of writers, designers, and developers. They research the business and plan unique campaigns.
